When exactly do you not wear your watch? The CHRONOTHEORY&Co AV 98 incorporates details of classic dress watches, but it is not a dress watch. My goal was to create a smart casual watch that is elegant yet fits into the Dress watches are on the rise, especially among members of Gen Z. They like to mix the more formal style and smaller size with their oversized and informal wardrobe. But that, of course, isnt at all Patek Philippe every friday is now casual friday : )