Smoking vs Juuling The patented nicotine salt content in one 5% JUUL pod is equivalent to the nicotine in a pack (to 1.5 packs) of cigarettes. Yet, because the JUUL looks like a computer flash drive, Juul vs Vuse: A Comparative Look at Leading Vaping Brands E Cigarette Safety in Focus: What the FDA's Juul Decision Means for Your Health and Legal Rights Finkelstein & Partners, LLP