The patented nicotine salt content in one 5% JUUL pod is equivalent to the nicotine in a pack (to 1.5 packs) of cigarettes. Yet, because the JUUL looks like a computer flash drive, F.D.A. Orders Juul to Remove E Cigarette Products from U.S. Market The New York Times Did you know one Juul pod is nearly equal to one pack of cigarettes? According to a study published in the National Library of Medicine, one JUUL pod appears capable of delivering Poison center warns of JUUL use; 1 pod has 5% nicotine or 1 pack of 20 cigarettes